UFC veteran Artem Lobov says he is the brains behind the idea of Proper Twelve Whiskey. In his recent interview with TalkSport, “The Russian Hammer,” who is apparently writing a book, spoke about how it all happened.
“The selling point of my book will be the Proper 12 Whiskey story. A few people know, but this was actually my idea. I was the person who came up with the idea to do a whiskey for Conor,” he said.
According to Lobov, the nudge came from Game of Thrones actor Hafþór Björnsson (a.k.a The Mountain).