It’s been full-on bashing season for avid video game players in recent days. Just check out the reviews for Madden NFL 21 and NBA 2K21 and you’ll notice a bit more anger than in years past. EA UFC 4 is no exception, especially with the decision to have in-game ads in the middle of fights.
Electronic Arts recently reversed course after massive uproar on Reddit over advertisement of the Amazon Prime series “The Boys” being shown in the middle of replay. Apparently these in-game pop-ups were not implemented until two weeks after the game’s full release, so this is not something reviewers would’ve been able to pick up right away.