Recent Articles on Sherdog.com · Jan 14
A Quick History of the UFC’s Broadcast Deals
Image: Ben Duffy/Sherdog.com illustration
The Ultimate Fighting Championship was on life support a little more than two decades ago. Today, its success can be measured in 10-figure distribution deals.
TKO Group Holdings, the parent company of the UFC, and Paramount on Aug. 11 announced a seven-year media rights agreement worth a reported $7.7 billion, forever altering the landscape of professional mixed martial arts. The deal made Paramount the exclusive home for all the Las Vegas-based promotion’s domestic events, starting with UFC 324 on Jan. 24.