Back to the MMA Newsfeed

A grand premiere: Dana White goes big in his debut as a boxing promoter

Editor's note: Este artículo está traducido al español.

Dana White has looked into and spoken about promoting boxing in an attempt to help revive the sport’s popularity for more than a decade.

He’s experienced numerous starts and stops in the process, but tonight at Allegiant Stadium is when the 56-year-old UFC president’s vision for the combat sport he grew up watching finally gets under way. White called it “surreal and incredible” that his debut as a boxing promoter comes with a fight he says will produce the third-largest gate in the sport's history, Terence Crawford moving up to challenge Saul “Canelo” Alvarez for the undisputed super middleweight title.