San Jose Earthquakes: What else could Matias Almeyda do?

Matias Almeyda is attempting to change the culture at his new home, the San Jose Earthquakes. But in reality, what else could he do? They were so bad that he could only start from the very bottom.

The New England Patriots are great because of their culture. Manchester United under Sir Alex Ferguson were great because of the culture. Roger Federer is great because of his culture.

Obviously, things like talent, personnel, coaching, finances all have an impact. But they are all grounded in one thing: culture. It is the culture of a place, an organisation, a person or peoples that breeds the efficient maximisation of things like talent, investment and resource.

There is a reason why leaders in…