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MLS: Why having a strong media team is actually important

With the January transfer window closed, teams playing preseason friendlies, and Major League Soccer action still a few weeks away, we’re beginning to hit a lull in the headlines. This is the point of the MLS offseason where teams begin to play friendlies, launch new kits for the season, and advertise their new gear and tickets for upcoming games.

Fans crave extra content during this lull; some teams are happy to oblige. There might be behind the scenes video of your favorite team’s coach, or perhaps video of a new signee from the MLS SuperDraft. There might even be an awesome video unveiling of your new kit or even an actual event at your team’s stadium.