March Madness branding for Major League Soccer might bring letters from NCAA marketing and licensing infringement orders to league headquarters, so other names for the early MLS action will need a brainstorming session. Twitter submissions welcome, just don’t be as bland as an Adidas jersey.
March Madness is the great ending to one of the best tournaments in sports. March for MLS teams means finding comfort levels in actual games and hopefully early points. Some teams are allowed early-season hiccups, while other fanbases expect results consistently and immediately.
MLS Week 2 has some statement games from the league’s contenders.