Target has become the latest official partner of Major League Soccer. In the press release the company signed a multi-year deal with the league, which will provide support across the US soccer landscape.
First and most noticeably, Target will be the kit sponsor for their hometown team, and 2017 expansion side, Minnesota United. The MLS debut kit will be released in late February with questions over how the iconic red and white bullseye logo with be paired with the blue, white and black colors of Minnesota.
Target’s deal with the league will see branding extend to broadcast advertisements, in stadium and online content.