The 2015 MLS Cup final drew poor television ratings in both the United States and Canada. It's not surprising given the size of the markets involved but it's still a major issue for the league.
However, Major League Soccer can attract more viewers next season and beyond. It just has to go about it in a more creative and effective manner.
When MLS first began in 1996, a few marquee players were signed, including Mexico international Jorge Campos and legendary Colombian midfielder Carlos Valderrama.
The impact of Campos joining MLS was so massive that he asked for a Ferrari in order to return, per Sports Illustrated.