Chicago Fire re-brand: No crowns, no kings

Chicago Fire fans are rejecting the newly unveiled logo for the club, and rightly so. Chicago is no place for crowns and royalty.

“Hog Butcher for the World,

Tool Maker, Stacker of Wheat,

Player with Railroads and the Nation’s Freight Handler;

Stormy, husky, brawling,

City of the Big Shoulders:”

Today, the Chicago Fire announced their new logo, one that had been rumored for the past week or so. It is a blue oval with yellow and red triangles. Based on the materials and explanations from the club, it’s meant to appear like a ‘Fire Crown’. The inverted red is supposed to symbolize the ashes of The Great Fire, while the yellow on top illustrates the rising of the city from the ashes. That was their…