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Ryan Howard Sits on the Edge of Sports Betting’s Next Wave

Eager entrepreneurs turned into wide-eyed fans when former MLB All-Star Ryan Howard stepped off the Ascent Conference keynote stage. They huddled around him—some talking about business but most asking for a picture—but Howard is no longer playing the game that brought him legions of fans. He’s taking a swing at something else: sports betting.

“It’s something that can be a $250 billion or $400 billion industry,” Howard said. “Once all the bugs and the kinks are worked out, it’s something that has a lot of upside.”

He’s not getting involved as a gambler, but as an investor.