NY Jets engage new digital audience through social influencers’ VIP experience

Getting to know the Jets digital experience“To be relevant today, the New York Jets need to have both a strong physical and digital audience.” New York Jets VP of Communications Eric Gelfand. With this strategy in mind, the New York Jets invited an intimate group of social influencers to spend a day at MetLife Stadium for their anticipated rivalry game against the LA Rams. All with a strong online audience and digital following, the network included food writers, artists, mom & dad bloggers, wearable technology founders, millennial students, with whom for some were witnessing their first football or live NFL event.

Granted with all-access credentials and matching Jet’s snapback upon entry,…