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How 'Get it out of the ocean' stoked a rivalry -- and L.A.'s T-shirt business

LOS ANGELES -- The BreakingT Slack channel is usually quiet on Sundays, even during baseball season. But that changed on June 9. Their director of marketing, Dominic Bonvissuto, an avid fan of the Los Angeles Dodgers, watched Max Muncy homer off Madison Bumgarner and get into a heated back-and-forth with the San Francisco Giants' longtime ace as he circled the bases. Bonvissuto posted a link of the exchange to the Slack channel and added a request.

"Let's monitor this."

The owner of RotoWear, Kenneth Cashman, has Muncy on his fantasy team and found out about the home run instantly, expressing a similar impulse.