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Missouri wanted to 'push the envelope' on NIL. It could help Mizzou land star recruits.

COLUMBIA, Mo. — Gov. Mike Parson couldn’t help but rib Eli Drinkwitz for the Missouri football coach’s latest viral moment.

In a video captured and shared by Mizzou’s digital team, Drinkwitz and his coaches erupted in spasms of joy Monday night, as prized five-star recruit Williams Nwaneri announced his verbal commitment to Mizzou on live TV.

Drinkwitz leaped into the arms of assistant coach Kevin Peoples, who will be tasked with coaching the blue-chip prospect when he arrives on campus in 2024. After two days, the clip had more than 1.7 million views on X, formerly Twitter.