COLUMBIA, Mo. — On Friday night, Carter Arey formed his plot for the on-field stunt that became a lasting, viral image of Saturday’s Border War football game.
He found out the day before the game that he’d won an Instagram giveaway run by one of the game’s sponsors, which meant he’d have one chance during a timeout to kick a field goal. If he made it, he’d win $25,000.
Arey asked the contest organizers the logical follow-up question: How long would the field goal be?
Forty-five yards, they told him.
“I was like, ‘oh my God — no chance,’” Arey told the Post-Dispatch.