Dorm room rentals on football weekends at the University of Missouri-Columbia are coming to an end.
Mizzou leaders hope to have enough students to fill the currently vacant buildings, so the brief, creative move to monetize the dorms is ending after one year.
The 528 reservations over seven home game weekends garnered Mizzou more than $124,000 in revenue and an additional $4,000 in private gifts, spokeswoman Liz McCune told the Post-Dispatch.
Empty dorm rooms from a smaller freshman class this school year cost the university about $5 million in revenue.