Multiple sports? Actual marketing? Mizzou athletic director Jim Sterk officially wants to make Braggin’ Rights bigger.
“They had never really done (marketing) because they didn’t need to,” Sterk said. That will change this year, but both sides are also talking about making the game a doubleheader with their women’s programs, or perhaps staging the women’s game the night before. We’ve talked about doing more events (around the game), if we can bring some others there, maybe wrestling or gymnastics.
“We want to make the Braggin’ Rights bigger.”
What about reviving the Mizzou-Illinois football series?