It’s the age of media overkill. There’s day-long Super Bowl pregame programming that consumes many more hours that the game itself, exhaustive months-long lead-up coverage of political caucuses in small states that mean little in the long run other than they are first on the presidential trail.
Now CBS is about to join the hypefest, as it is doubling the amount of time it covers the unveiling of the NCAA Tournament bracket. The selection show, which from its inception in 1982 through 2001 was a concise and fast-paced half-hour program, expanded to an hour in 2002. Now this weekend CBS is stretching it to two hours and will be accomplished by starting the show at 4:30 p.