One of the sad truths about college sports is that you’re always in competition — even with the programs that share your name.
Coaches and players often do their best to show support for their fellow students. Not a game goes by where you don’t see some other team presented at halftime or between quarters. It’s always a processional, complete with promo, personal introductions and pitches: “We know you’re here rooting for this sport. Here’s why you should go there and root for this other sport.”
It’s a fairly common thing for many programs to avoid — you can always roll out the softball or baseball team in September, long before they'll take the field in early spring.