Today we’re talking about softball and NIL.
Last week in this space, I opined about the intrigue us college sports fans were getting from the 2025 NCAA Softball Championship. Mainly due to the fact that Texas Tech - a perennial afterthought of a program - spent over $1 million in NIL packaging to bring the nation’s best pitcher and possibly overall player to their team from Stanford last offseason.
Surely, a school couldn’t simply buy their way into an NCAA title, could they?
Don’t look now, but Texas Tech is about to show it can be done, indeed.