The coach walks in carrying a Diet Coke and a scowl and there is nothing he can say in this moment to fix a season going the wrong way or erase the mistakes that created what is now another budding crisis. He knows that. So do those asking the questions, and so do those listening on radio. This is all familiar. A little too familiar.
This is not the first time Barry Odom has talked himself into calming down before discussing his Missouri football program publicly. This one might hurt more than most, and might ultimately be more damaging to his hold on the job at his alma mater.