Today we’re talking about my weekly observation around the topic of NIL.
For this one, we move to the sport of - softball?
Yes, it just so happens that NIL can take front and center in just about any sport now, and college softball saw a very interesting development take place recently, as Texas Tech reached its first-ever Women’s College World Series after breezing undefeated through both regionals and super regionals, outscoring opponents by a 30-8 margin over five total games.
So, why is this scenario interesting and how does it relate to NIL, you ask?