ST. LOUIS — Dana Ford knows how much an Arch Madness title would mean to the Missouri State fanbase.
In fact, he said on Monday that he thinks it's the only thing they care about.
"We've had tremendous success here considering where the program was when we got here," the fourth-year head coach said. "Personally, I don't think that has meant very much when you look at some of the things we've been able to accomplish. I think our community, our fans and most spectators outside of the program have all their eggs in the basket of the conference tournament.