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Johnny Morris, Richard Childress to lead Talladega in Dale Earnhardt's No. 3 on Sunday

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Bass Pro Shops founder Johnny Morris will ride alongside racing legend Richard Childress while honoring the late Dale Earnhardt Sr. before the green flag is waved Sunday at the Talladega 500.

The two will ride in a ceremonial pace car for the NASCAR Cup Series Talladega 500 playoff race on Sunday.

Sunday's race will be the first time the iconic black and red No. 3 car will be taken out of the Richard Childress Racing Museum.