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CFB Week 4 Finals: ESPN Sees Dip For Primetime Doubleheader

ESPN had double-digit declines for both games of a primetime college football doubleheader Saturday night.

Saturday’s Texas A&M/Arkansas college football game drew a 1.9 final rating and 3.1 million viewers on ESPN, down 10% in ratings and viewership from Mississippi State/LSU last year (2.1, 3.5M) and down 14% and 18%, respectively, from Auburn/LSU in 2013 (2.2, 3.8M). The Aggies’ overtime win was still Saturday’s top primetime game, topping Utah/Oregon on FOX (1.8, 3.0M) and UCLA/Arizona on ABC (1.6, 2.4M).

The USC/Arizona State nightcap had a 1.4 and 2.1 million, down 30% in ratings and 33% in viewership from Oregon/Washington State last year (2.