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The new NIL law could change the Oxford advertising game for athletes

On Monday of this week, Mississippi governor Tate Reeves signed a bill that will allow college athletes in the state to make money off their name, image, and likeness starting July 1st. The law, officially called the Mississippi Intercollegiate Athletics Compensation Right Act, is cousins with bills passed in six other states who also had no interest (for good reason!) in waiting on the NCAA or the federal GUBMINT to pass legislation giving athletes this right.

However, the Mississippi version gives schools the ability to “impose reasonable limitations on the dates and times a student-athlete may participate in any endorsement activities”, which means an Ole Miss athlete will likely not be the Samuel L.