Pete Golding did adapt one thing from his predecessor after all.
Lane Kiffin might have become the ultimate antagonist of college football with his media antics, yet he knew exactly how to hype of the Ole Miss fans before any game via the same social media.
Pete Golding uses social media to create hype
Golding thought of carrying on that tradition of hyping the Rebel Nation ahead of games where Ole Miss needed their fans the most.
Although not the elaborate, calculated series of posts or dialogues that Kiffin used to set the atmosphere, all it took Golding was a single emoji to get the hype going.