Blue Delta Jeans has offered a name, image and likeness (NIL) deal to everyone on the Ole Miss Football roster. According to the Blue Delta press release, the players who accept the offer will receive a complementary pair of jeans at a retail price of $450 that they will be able to customize and promote through social media.
Blue Delta says each player will receive their own personal code to promote the Blue Delta product on social media. The local jean company, which is based out of Tupelo and has a store on the square in Oxford, will pay each player $100 each time their code is redeemed by a customer buying a pair of jeans.