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It’s time to sell alcohol at Ole Miss sporting events

Sometimes you can’t see the forest for the trees.

And the forest we’re talking about here is millions of dollars in revenue and profit in the next decade of Ole Miss sports.

And the trees are the bureaucracies of university operation, the backlash of donors, and the overall public perception of a school that needs some good PR in all fairness. Ole Miss has reportedly taken every step necessary to be able to sell beer and wine at sporting events as soon as the September 7th kickoff* against Arkansas in Oxford, but a final decision is still looming and delayed.