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COLUMN: Is Ole Miss losing the party?

Ole Miss is a school that takes great pride in its game day experience, for good reason. The Grove on campus and the downtown Square attracts a flood of tourists from across the country every fall.

The problem is that the same elements that make the Ole Miss fan experience so unique are ultimately detrimental to that already-tough fight to get fans to buy tickets, leave the Grove, go into the game and stay.

Illustration by Katherine Butler

Ole Miss made several adjustments this summer to improve fan experience, including additional ticket bundle options and student party decks, but all of it is inconsequential as the school has yet to make the obvious move that could be a major part of a solution to the problem almost every program is facing.