The juggernaut has fallen.
One of the most prominent sports television networks is facing a dilemma that has impacted many other media outlets, in that viewers are changing the way they consume media.
As more major professional sports leagues extend their coverage into individual streaming apps such as NBA League Pass, NFL Network and MLB.TV, it has left once thought invincible sports giant ESPN in a bind as they continue to lose subscribers and ad revenue at an unprecedented rate.
In January of 2017 ESPN had one of its lowest subscriber totals in recent history at 88 million, down from over 100 million subscriber five years previous .