This blog isn’t so much about Hamm’s in its current state as it is about the history of Hamm’s and its marketing arm, which is amazing. Hamm’s tastes like literally nothing, is hardly passable as beer but for the fact that it contains alcohol, and still performs the same function as, say, Pabst Blue Ribbon, only worse.
Hamm’s taste like nothing, which is both good and bad. It’s brewed in Milwaukee, the breeding ground of American beer brewing, and yet it falls hard on its face as a memorable can. It’s just there, sitting in the ice bin for two dollars.