Adidas has accepted responsibility for the offensive language directed at Ole Miss on new warm-up tops presented to the Mississippi State baseball team.
Headquartered in Portland, Adidas issued this apology :
“We apologize to Mississippi State, their student-athletes, fans and alumni for this error. The Bulldogs’ baselayer graphic today featured old artwork that was never presented to the university. This graphic does not reflect our brand values nor those of Mississippi State. We take full responsibility for this error and wish Mississippi State the best of luck during Super Bulldog Weekend.”
Adidas has a business relationship with Mississippi State and was no doubt horrified by Thursday’s events.