Hockey Wilderness · Jan 8, 2021
Wild announce Xcel Energy as helmet ad partner
Minnesota Wild With mostly empty buildings, National Hockey League teams are trying to get creative when it comes to recouping some of the income they’ll be losing due to COVID-19 restrictions. Today, the Minnesota Wild annouced a naming-rights partnership with arena sponsor Xcel Energy that will have the utility’s company logo on the Wild’s home and away helmets for the 2020-21 season.
The #mnwild and @XcelEnergyMN announced today that the national leader in clean energy transition will be the team’s first-ever helmet entitlement partner.
The logo will exclusively appear on the team’s home & road helmets for the 2020-21 season.
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