Yesterday, the National Hockey League unveiled the name and branding for the newest franchise expansion team. The 32nd team, which will play in Seattle, set to join the league next fall at the start of the 2021-22 season, now have a name. The Seattle Kraken.
From the teaser video on Wednesday, to the announcement on Thursday, complete with the colors, logo, and nods to local heritage, the NHL nailed it. Every part of the reveal yesterday was crafted to inspire, excite, and woo new fans to the newest darling of the league. Mission accomplished.
This isn’t an article giving a rundown about the details of yesterday’s announcement.