Re-tooling the fan experience for the Minnesota Wild

Nothing seems to slow down the attendance juggernaut that the Minnesota Wild have become since their inaugural season. Fans pack the stands, flood the gates, and buy, buy, buy all the merch and concessions they can get. And rightly so. The Minnesota Wild and Xcel Energy Center offers one of the most consistently great fan experiences because of the building amenities, sight lines, atmosphere, and relatively decent product over the past 18 years.

The Wild had 409 consecutive sell-outs from opening night until the dark years of the franchise hit in 2009. Impressive for any franchise, to say the least. But even if the sell-out streak ended, it was but a small speed bump. Fans continually show…