If you ever wondered, “Just what in the hell is a competitive rebuild, anyway?” the 2023 Minnesota Vikings provided an answer — a textbook example, in fact.
Vikings Successfully Managed to “Do Both” in 2023
The Vikings embarked on 2023 — and 2022 — inside a competitive rebuild, the verbiage used by general manager Kwesi Adofo-Mensah, who took over the big job two years ago. Adofo-Mensah wants to do both, live in today and tomorrow while remaining competitive but rebuilding the roster on the fly with younger and more affordable commodities.
