The Twin Cities market is pretty much obsessed with the Minnesota Vikings. Of course, if you’re a fan of Minnesota sports, this is something you’re already likely aware of. While many people may like and enjoy the Twins, Timberwolves, Wild, Lynx, and other local sports teams, the Twin Cities are basically obsessed with Vikings football. Even when the pads and helmets have been stored away, the Vikings are a leading topic of conversation on sports talk radio and on social media.
The Vikings know the importance of helping businesses in the area that support them to capitalize on this popularity, and they have taken several initiatives to do that.