Understanding Acts of Cowherdism

I’m sure everyone is aware that Colin Cowherd is not a fan of J.J. McCarthy. He even went so far as to compare him to…Danny Wuerffel.

Yes, it’s easy to dismiss Cowherd. Bloviators gonna bloviate. The guy collects atrocious takes like my nephew collects Pokémon cards. The opinions of sports talk hosts are a lot like worked shoots in professional wrestling – there’s a genuine, real element at its core, but adding bells and whistles while playing it up for the audience is where the engagement is (and the money made). There may be some of that in Cowherd’s shenanigans. And if it gets traction online? You hit the gas. That’s how the game works. It was also clear he didn’t do his homework, either.…