MINNEAPOLIS (WCCO) — It began as a fun, out-of-the-box idea for last February’s Super Bowl. You might recall those plaid, faux fur trapper hats that Minneapolis ad agency Mono sold, pre-warmed to out of town guests.
Explains Mono co-owner, Jim Scott, “the hat would be delivered, it’s what we do. But when we were able to turn the corner and make it turn into this, that was pretty amazing.”
Nine months after Mono’s fun community service project came the ultimate payoff. That’s after proceeds from the sale went directly to the Twin Cities Firefighter’s Operation Warm.