The Minnesota Vikings and Hy-Vee, Inc. have come to an agreement on a partnership that will make the supermarket chain one of the Founding Partners of U.S. Bank Stadium according to Vikings.com.
The partnership is a 10-year deal that will provide Hy-Vee with some premium advertisement around U.S. Bank Stadium in addition to opportunities involving concessions and specialty foods. There is no doubt that the Minnesota Vikings have recognized the expanding Hy-Vee chain, which is opening two stores in New Hope and Oakdale in September with at least four more stores planned for the Twin Cities in the next year.