People who use Vikings Rewards know just how great of a program it can be for fans. Just by watching videos, reading articles, or looking at photos on the official Minnesota Vikings website, fans of the Minnesota Vikings fan earn points toward merchandise or enter drawings for awesome prizes or experiences.
For the 2017 Pro Bowl, the Vikings offered a trip to the Pro Bowl for one of the lucky fans who participate in the program and spent points for a chance to win. According to the official Vikings website, the individual who won the experience was well deserving, but also pretty well known in the comic book universe.