host city for the big game in 2018.
Rochelle Olson of the Star Tribune wrote that the Super Bowl “won’t so much be held in the Twin Cities as it will engulf them.”
In the 26 years since Minnesota last hosted a Super Bowl, the event has exploded from a weekend football celebration focused on a single stadium into a 10-day extravaganza spread across dozens of spaces and cities. Minnesota planners expect a $400 million-plus economic impact.
Olson spent the week in Houston as the torch was passed to Minnesota for next year’s festivities.