ATLANTA – If there is a lesson to be learned from the New England Patriots’ dynasty, it is that anyone who uses the word “culture” should be sentenced to spend a week in a hotel ballroom listening to self-proclaimed motivational speakers use words like “synergy.” And “culture.”
Modern sports figures use the buzzword to imbue their work with new-age mystery, to pretend that every decision they make flows from some embedded and overarching wisdom.
Search the internet for “Bill Belichick” and “culture,” and what you find are analysts, journalists, current and former players and coaches invoking the word “culture” to describe what he’s built.