FIFA did something earlier this month that's not just foolish, greedy and morally dubious (been there, done that), but also hugely counterproductive to its own interests -- milking the cash cow otherwise known as the FIFA World Cup. So much so that it frantically tried to remedy things earlier this week with the sort of baby step that makes minimal impact and goes nowhere near far enough.
The good news though is that it might empower fans to get off their backsides, realize they have leverage and dial up the resistance.
I'm talking about the prices of tickets sold via the federations of the qualified teams -- or, as FIFA calls them, Participant Member Associations (PMAs).