When a coach talks about their team creating opportunities but not finishing them, it’s simply a qualitative way of talking about what the stat expected goals (xG) attempts to quantify. Some goals are sitters and some goals are worldies. They all count the same, but expected goals is a running tally for each team throughout a game of how good the chances they created were. Put them all together and it gives you another way to think about a team’s quality.
The Loons this season are without a doubt taking shots. They currently lead the league with 105, and second place belongs to Sporting Kansas City with 91.