E Pluribus Loonum · Feb 1, 2023
Apple MLS Season Pass details released
MLS Commissioner Don Garber and players representing every MLS club were welcomed to Apple Park in Cupertino, Calif., by Apple CEO Tim Cook (front-center) and Senior VP of Services Eddy Cue (front-left) on Wednesday, January 11, 2023.The new decade-long broadcast partnership between Apple and Major League Soccer officially launched Wednesday, February 1. As teased throughout the offseason, MLS Season Pass, coined an “unprecedented streaming service,” will make MLS matches and special features more accessible via the Apple TV app. While the deal favors current fans and season ticket holders, it may come at a price for those accustomed to getting local broadcasts.