The clock hadn't hit zero, but to Tyus Jones the game was over.
Jones had just hit a three-pointer with 1:23 to play to put his Duke team ahead of Wisconsin 66-58 at the 2015 national championship in Indianapolis.
Jones ran down the court, mouth agape, with the middle, ring and pinkie fingers on each hand forming the number three. A photographer for Sports Illustrated snapped a picture of Jones on his way down the floor and it became the cover shot after Duke's 68-63 victory.
"It changed my life big-time," Jones said of that moment.