Star Tribune · May 5, 2017
Timberwolves Karl-Anthony Towns and candy: Big KAT and Kit Kat
You just knew this would happen, this business partnership made between a rising NBA star known by his initials K.A.T. and a candy bar called Kit Kat.
Young Timberwolves star Karl-Anthony Towns has added the Hershey’s chocolate bar to a growing list of products he endorses as he builds both his brand and his game, all at the tender age of 21.
Aimed at a young “GenZennial” audience, he filmed three quirky commercials with a production crew that numbered nearly a dozen members at his suburban Twin Cities home shortly after the season ended.