Earlier this week, the Minnesota Lynx announced a unique and amazing partnership with Grammy award-winning group, Bon Iver. The reason why it may seem so out of leftfield is because it is. As usual, the Lynx organization are trailblazers and have become the first professional women’s sports franchise to directly partner with a recording artist to focus on community impact.
Lynx captain Napheesa Collier and Bon Iver lead singer Justin Vernon appeared on ESPN to talk about this joint venture.
Napheesa Collier and Justin Vernon announce multiyear partnership between the @minnesotalynx and @boniver that will focus on addressing gender inequities through a sports and music connection.